Friendly’s Vintage Uniform
A longtime fixture of the northeastern United States, the Friendly’s chain was founded during the Great Depression in 1935 when brothers Prestley and Curtis Blake opened their first ice cream shop named Friendly in Springfield, Mass. They built a neighborhood clientele by selling double-dip cones for a nickel each, expanding the menu five years later when they added hamburgers. Widely known for its ice cream, sundaes and other dessert options, Friendly’s today also features breakfast, lunch and dinner items, including hot entrées, wraps and sandwiches. The chain is celebrating its 80th anniversary this year. Shown here, Friendly’s vintage blue-and-white checker-patterned waitress uniform, with deep pockets and a navy blue apron. A similar uniform is displayed in the Museum of Springfield History.