Dunkin’ Donuts Sign
A successful industrial caterer with his own fleet of trucks rolling through the streets of Boston, Bill Rosenberg got his start selling premium coffee for a dime a cup in the 1940s. Soon Rosenberg discovered that he could make even more money by adding doughnuts to the menu mix. By 1950, he was ready to take the next step and opened what would become the first Dunkin’ Donuts shop in Quincy, Mass. (shown here). He rented the unit and the land for $75 per month at the time. Taking a tip from nearby corporate neighbor, Howard Johnson, Rosenberg began to franchise the concept five years later. Today, the iconic brand, which is owned by Dunkin’ Brands Inc., has grown to more than 11,000 restaurants in 33 countries, selling hot and iced coffees, espresso, cappuccino, lattes, teas, Coolatta frozen drinks, bagels, muffins, croissants, donuts and sandwiches.