Untitled-1 America’s Restaurant Gallery — Achievements & Artifacts of our Industry

Carvel’s Ice Cream Window Cone

Carvel

In 1949, Carvel began franchising under the name “Carvel Dairy Freeze.” By the early 1950s, the company had 25 stores. New franchisees undertook an 18-day training program at the “Carvel College of Ice Cream Knowledge,” and were sent an in-house magazine called “The Shopper’s Road.” Carvel provided building plans for franchises, which were initially stand-alone glass fronted stores. Most of the franchises were decorated with this large ice cream cone in the window.